As the dedicated media production specialist for the McDonald's account at True Group Inc., I play a pivotal role in enhancing learning and development initiatives for the Operational Technology Person position within McDonald’s restaurants.
My daily responsibilities involve crafting creative graphics for adult e-learning modules, producing animated videos using Vyond, and ensuring strict adherence to McDonald’s branding guidelines. I specialize in creating engaging designs tailored to various learning levels, overseeing the entire design process, and maintaining our digital asset management system.
With expertise in Adobe Creative Cloud and Vyond software, I drive the development of high-quality visuals that enrich the educational experience across all training materials.
Key Responsibilities
Collaboration
Collaborated closely with Instructional Designers and interactive builders to develop graphics for each module. Ensured designs aligned with McDonald’s brand guidelines and the specific visual standards of the OTP program, fostering a cohesive visual identity across all training materials.
Storytelling
Utilized Vyond, an AI-powered video maker, to create engaging scenario-based learning modules that immersed learners in various restaurant zones. Leveraged AI-generated graphics, animations, and custom McDonald’s approved assets to enhance content delivery, driving increased engagement and motivation among learners.
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Creative Direction
Spearheaded the creation of program logos and branding elements for courses within the OTP curriculum as the program expanded. Provided strategic creative direction to instructional designers and interactive builders, ensuring consistency and effectiveness in visual storytelling and educational content.